Saturday, December 28, 2019
Alzheimer s Disease A Complete Look At The Onset And...
Alzheimer s Disease - A Complete Look at the Onset and Progression Alzheimer s disease is a condition that affects the cognitive status of many people around the world regardless of wealth, ethnicity, intelligence or any other factor. A specific case study that demonstrates the destructive nature of the disease can be seen in the case of Akram. Akram was an 80-year-old female with a past medical history of hypertension, diverticulitis, transient ischemic attack (TIA), and diabetes. She had a history of serious head injury at the age of 45 from an automobile accident, but she recovered well after some time in the hospital. She could remember childhood friends and family from 20+ years ago quite well. Her early symptoms were simple daily processes of life. She might put food in the oven to cook, but fail to turn it on after doing all the prep work. She also began to frequently misplace her keys and have trouble remembering where she put household items. She had been a very intelligent person with a lot of energy and had previously been involved in m any volunteer projects she helped run. Her husband, mentioned that she had been having similar difficulties over the past two years. Driving was a big issue as well; she felt she could recall how, but still had trouble operating her vehicle. She also frequently got lost on routine trips, like to the grocery store. Additionally, she would forget whether she had eaten and had several extra meals in a day unless a helper or aShow MoreRelatedSymptoms And Effects Of Alzheimer s Disease1443 Words à |à 6 PagesAlzheimerââ¬â¢s Disease is a chronic neurological disease characterized by memory loss, behavioral changes, and a progressive loss of intellectual function. This disease has a wide array of symptoms and effects that vary greatly from person to person throughout the three stages of disease progression. The three stages are classified as mild, moderate, and severe. It is tough to give an accurate prognosis with Alzheimerââ¬â¢s patients seeing as everyone reacts differently to the disease and the medicationsRead MoreThe Chronic Neurological Disease : Alzheimer s Disease1649 Words à |à 7 PagesNeurological Disease: Alzheimerââ¬â¢s Hollie Haywood South Piedmont Community College Abstract Alzheimerââ¬â¢s disease has been around since 1901; a German psychiatrist Alois Alzheimer was the first man to identify and follow a case that is now known as Alzheimerââ¬â¢s disease. Alzheimerââ¬â¢s disease is involved in synaptic deterioration and neuronal cell death, and causes degeneration in the hippocampus and amyloid deposition in blood vessels, ultimately cell death is the cause of the disease. There areRead MoreThe National Alzheimer s Project Act1260 Words à |à 6 PagesA major devastating and debilitating disease, Alzheimer s is a public health issue that affects not only the United States but also countries all around the world. In 2010, there were 35.6 million people living with Alzheimerââ¬â¢s. Researchers and medical personnel expect this number to triple by the year 2050. The disease is costing America an exorbitant amount of money and has become a burden on families, caregivers, medical personnel, the healthcare system, and the nationââ¬â¢s econ omy. If attentionRead MoreSymptoms And Symptoms Of Alzheimer s Disease1642 Words à |à 7 Pages Abstract Alzheimerââ¬â¢s disease is a brain disorder when brain cells degenerate and die. Alzheimerââ¬â¢s dieses destroys the patientââ¬â¢s memory within time. The mental functions of the brain also get destroyed when a person gets Alzheimerââ¬â¢s. Alzheimerââ¬â¢s disease is most commonly seen when the patient is sixty to seventy years old. In this research paper the reader will learn about the signs and symptoms, causes, course of disease, outcome and secondary diagnosis, treatment, and prognosis and survivalRead MoreDementia: How and Whom Does It Affect?5576 Words à |à 23 Pagesfound in books written by experts in the fields of gerontology, developmental disorders (neurological), and dementia specifically, the average reader will be able to define dementia, understand basic concepts and theories of causation, explain the progression of this disorder, and fully appreciate the potential and real effects this disorder has on the individual, caregivers, costs (both for the individual and society), and lastly, learn coping strategies to help all affected make the best out of a debilitatingRead MoreBrain Structure And Basic Functions6760 Words à |à 28 Pagesconcentration/focus - Concentration/Focus Disorders IV- Brain Nutrition V- Brain Sleep VI- Brain Exercise VII- Brain Social Life VIII- Negatives for brain health - Stress - Alcohol - Smoking - Drug Addiction - Traumatic Brain Injury - Cerebrovascular Disease Ã¢â¬Æ' Preface The brain is the control center of the body. It controls the conscious and the unconscious body processes. It is the center for conscious thoughts and mood , allows us to make decisions , think , feel and communicate with outside . ItRead MoreA Look At Non Alzheimer s Disease1684 Words à |à 7 PagesA Look At Non-Alzheimerââ¬â¢s Disease Dementias By Katie Bergstrom, PA-S ABSTRACT: The most common tendency in assessing patients who display signs of dementia is to evaluate them for Alzheimerââ¬â¢s Disease. This means that Vascular Dementia, Dementia with Lewy Bodies, and Parkinsonââ¬â¢s Disease Dementia are conversely overlooked as possible diagnoses. Special attention to clinical presentation and the use of diagnostic tests (such as the MRI) and assessment scales (like the Mini Mental State Exam) aid inRead MoreUnderstanding Specific Needs- Health and Social Care Related Essay5310 Words à |à 22 PagesUnderstanding Specific Needs- Assignment 1 This assignment on understanding specific needs will look into the perceptions that people have of health, disability, illness and behaviour in a health and social care context. It will also look into and explain how attitudes towards individuals with specific needs and perceptions of those needs change over time and differ between cultures. I will then analyse how legislation, society, culture and social policy interact to influence attitudes towardRead MoreThe Marketing Research of Brainquiry33782 Words à |à 136 PagesMarketing Report For Table of Contents Executive Summary The New York research covers a complete sample breakdown of doctors and patients. This breakdown can be used to send surveys, as contact information for personal selling or promotion. The folder titled New York on the CD contains all information needed to conduct any of the things mentioned above. There is also an ample sports breakdown for the golf professionals. This is not a sample but all the private golf clubs and
Friday, December 20, 2019
Racial Discrimination Effect on Labor Market - 2767 Words
The earliest form of racial discrimination against Asian Americans was encountered during the California Gold Rush. The Gold Rush attracted Chinese immigrants who came to California to fill the high demand for laborers. However, as more and more Chinese immigrated to California and the lower-paying labor jobs were filled, the Chinese began filling higher-paying positions typically held by Whites. As a result, an anti-Chinese Movement was formed followed by the enactment of the Chinese Exclusion Act of 1882 which prevented any additional Chinese immigration into the United States. Essentially, Chinese were discriminated against by the Whites due to fear of the Chinese taking over their jobs. After World War II, the federal government endedâ⬠¦show more contentâ⬠¦In most cases, the relationship between education and wages is widely accepted since lower education level equates to lower knowledge and skills, qualifying workers for only low-paying jobs. Also, the inability to spea k fluent English may have hindered Hispanic wages and employment. The inability to communicate in English affects individualsââ¬â¢ performance especially in jobs that require close interaction with English-speaking customers (16). Latinos working on a full-time basis earned approximately $549 per week in 2011 which represented only 71% of what was earned by Whites. This wage gap has been steady even during recession periods. However, unlike other ethnic minority groups, the wage disparities between Whites and Latinos are also clearly attributable to differences in education, work experience, and other demographic characteristics (Charles and Guryan 510). According to the statistics from researchers, the effect of poor English on wages varies, with some reports indicating 30% of the wage disparity between Hispanics and Whites is attributable to the language barrier. Hispanics who do not speak English are relegated to positions which require little to no customer interaction, pr imarily in the agricultural industry. The challenge of speaking fluent English is common among the Hispanics. As noted in 1976, only 18% of the Hispanic workers in the United States spoke fluent or even partially-fluent English. In 1979, the overall annual earnings forShow MoreRelatedRacial Discrimination Effect on Labor Market Essay2419 Words à |à 10 Pagesto be, considered in hiring and wage determination processes yet which continue to have tremendous effect on employment in this country. In an effort to better understand how these attributes contribute to the job climate, our term paper will examine the effects of ethnicity on wages and employment rates in the United States. The U.S. population is extremely diverse, including people of all racial and ethnic backgrounds such as Native Americans (mainly Whites), African Americans, Asian AmericansRead MoreRelationship Between Playersââ¬â¢ Salary and Racial Discrimination in Major League Baseball1335 Words à |à 6 Pages Racial discrimination in professional sports has always been an issue and committees in professional sports are trying their best to eliminate racial discrimination from both inside and outside of the field. Major League Baseball is one of the professional sports leagues that has a long history about racial discrimination. Relating with this, it is questionable that if racial discrimination affects on playersââ¬â¢ salary in MLB. If so, how does racial discrimination affects on the salary and what areRead MoreAs One Ventures Out Into The World To Seek Employment There1083 Words à |à 5 Pagesimplications of discrimination pertaining to the low-wage labor market based on the research findings within the article, Discrimination in a Low-Wage Labor Market: A Field Experiment. Thesis The liberalization of racial equality within the workplace came into fruition with the passage of the 1964 Civil Rights Act. Conversely, there are major disparities that persist today within the labor market. To understand this matter the article, Discrimination in a Low-Wage Labor Market: A Field ExperimentRead MoreThe Evolution Of Workplace Diversity1115 Words à |à 5 PagesAccording to (ââ¬Å"The evolution of workplace diversityâ⬠5) in 1987, Secretary of Labor, William Brock commissioned a study of economic and demographic trends by the Hudson Institute. This study became the landmark book Workforce 2000 ââ¬â Work and Workers in the Twenty First Century (ââ¬Å"Workforce 2000â⬠). Workforce 2000 highlighted five demographic factors that would impact the U.S. labor market, and with it, the motivation for diversity initiatives in the workplace: 1. The population and the workforceRead MoreRacial Discrimination And Its Effect On Society1080 Words à |à 5 P agesThroughout history and even today, racial discrimination continues to be persuasive in the world, especially in employment. Unfortunately, oneââ¬â¢s race and background can affect their ability of getting a job. There may be many different reasons and causes as to why there is such an effect with oneââ¬â¢s employment opportunity. Yet, racial norms have been embedded in labor markets and have shaped many different preferences ever since the start of it. Therein lies the problem of race in its ability to changeRead MoreConfucian Beliefs And Its Impact On Society939 Words à |à 4 Pagesto the Oxford English Dictionary, the term ââ¬Å"Human Capitalâ⬠refers to ââ¬Å"the skills the labor force possesses and is regarded as a resource or asset.â⬠Essentially, it identifies that there are investments made in people and these investments can positively affect an individualââ¬â¢s production. Generally, higher education is linked with higher wages, however the returns to education are different across various racial groups. Although, Confucian beliefs strongly influences Asians to have a greater desireRead MoreThe Canadian Labor Market Of Canada1274 Words à |à 6 PagesThere is a very strong emphasis on human rights systems and laws to address discrimination in Canada. Unfortunately simultaneously, Canadians also have a heritage of racism. It is not targeted only at Aboriginal persons, contrary to a common belief; it is also targeted towards other groups also, consisting of Chinese, African, South Asian, Japanese, Muslim and Jewish Canadians. Even today the Canadian structures and systems are affected by this legacy distressing the lives of everyone and especiallyRead MoreGlobalization and Its Affect on Racism1528 Words à |à 7 PagesGlobalization and its Effect on Racism Racism, in the Oxford English Dictionary, is defined as Prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that oneââ¬â¢s own race is superior, and, The belief that all members of each race possess characteristics, abilities, or qualities specific to that race, especially so as to distinguish it as inferior or superior to another race or races. The essence of both definitions seems to be that specificRead MoreDiscrimination Within Private Physical Therapy Practices1354 Words à |à 6 PagesDiscrimination refers to the unequal treatment of persons based on characteristics that are illegitimate for or irrelevant to the outcome in question. I believe that discrimination within privately owned physical therapy practices occurs often. The goal on gender equality and impact of gender discrimination varies from country to country, depending on the social, cultural and economic context. Anti-discrimination laws have performed a crit ical role in expanding work place opportunities for womenRead MoreAnalysis Of Kaffir Boy : The True Story Of A Black Youth Essay1534 Words à |à 7 Pagesarticle is just one example of a society submerged in white authority. Historically, the apartheid of South Africa is a poignant example of racial division and discrimination. Evidence of racial division is still visible throughout the fairly new democratic nation. European settlements during the 20th century were a direct result of white supremacy and deep racial division, in an attempt to build up a capitalist economy that benefited the white South African elite and lowered the social status of many
Thursday, December 12, 2019
Human and Fromm free essay sample
I believe that it is true that many depressed individuals have a compelling desire to buy something or to eat something. I believe that by doing so we are trying to fill a ââ¬Å"voidâ⬠within ourselves. So much so, that Fromm states it is a ââ¬Å"powerful driveâ⬠. He is saying that man has ââ¬Å"commodity hungerâ⬠. When we constantly need new things, were looking for something outside of ourselves to provide us with satisfaction. 2) There are many people who live to buythey always want to find the newest gadgets, games, or fashions. Pondering how we strive to be able to ââ¬Å"save timeâ⬠(i. e. fast food, internet, texting) the question does appear to me, what do we do with all this saved time? Our lives are our lives, and its important that we develop who we are, not what we have. Possessions are a very positive part of lifethere are many things that I have that I love to havebut if we ever let them control us, then theyve become an obstacle to our happiness. We will write a custom essay sample on Human and Fromm or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ââ¬Å"It is the preoccupation with possession, more than anything else, that prevents people from living freely and noblyâ⬠. The reality in economy and society, to overcome our suffering in other words: to eliminate the causes for our suffering. And that exactly has not taken place. Nothing at all has been changed in economy or society, at the most some symptoms have changed. On the whole, everything has become worse. 4) As Fromm calmly yet scarily says, ââ¬Å"Human history began with an act of disobedience, and it is not unlikely that it will be, terminated by an act of obedience. The disobedience Fromm is speaking of is universal in its mythological roots. He describes how Adam and Eve of Hebrew mythology achieved their own identities by disobeying God. Instead of living in ââ¬Å"harmony with natureâ⬠they defied it and became free. We learn that when we obey orders we are good, and righteous, and will be rewarded. If we disobey, we are wrong, on the side of the Devil, and we are punished. This mentality creates a psychological state of dependence on authority to tell us what is right and what is wrong. We become so conditioned to making decisions based on what we feel we are ââ¬Å"supposed to doâ⬠that we fail to evaluate the consequences of our actions. 5) ââ¬Å"Education makes machines which act like men and produces men who act like machinesâ⬠. Education from a humanist perspective focuses on developing rationality, autonomy, empowerment, creativity, affections and a concern for humanity. This concern for humanity expresses the relation to other people. Appreciating diversity and democracy are humanist ways of living together as human beings. A challenge in humanist thinking and acting is the linking of autonomy and humanity. Autonomy is not isolated individuality but it is the way a person relates to the other. It implies the possibility of taking responsibility for your own life and your own ideas. 6) Frommââ¬â¢s definition of humanism was based on the idea that the human unconscious ââ¬Ërepresents the entire person â⬠¦ and all of humanityââ¬â¢. In any culture humans have all manner of potentialities for what they may become. What they do become, however, depends largely on ââ¬Ëwhich possibilities are cultivated and which are hindered and repressedââ¬â¢. When Fromm writes that disobedience is ââ¬Å"the first step into independence and freedomâ⬠he means that disobedience sets individuals free and openââ¬â¢s their eyes. A person is able to evolve from acts of disobedience because they are able to break primary bonds with nature and authority. A person is able to rely on their own powers and become fully human when they act disobedient. Therefore, Fromm means that disobedience is the first step into independence and freedom because an individual is breaking away from what is right and is acting in ways that he feels are appropriate. He felt that human beings are social beings whose beliefs and motivations are deeply inscribed by the societies and cultures of which they are a part. Fromm expressed concern for mankind in the One World. The experience of powerlessness and isolation results in what Fromm calls the psychic or sometimes existential need for relatedness and oneness. Fromm regards this need as a fundamental drive for unity with ones fellow man and with the world at large.
Wednesday, December 4, 2019
Strategic Leadership in A Changing World
Question: Write an essay about the strategic leadership in a changing world. Answer: 1.0 Introduction: The current study aims to identify one strategic issue faced by the Malaysia-based company, which is operating under fast moving consumer goods (FMCG) industry. The researcher has chosen AJ Food Industries (M) SDN BHD, a Malaysia-based mayonnaise manufacturing firm. The current strategic issue of the company has been discussed using models like PESTEL and SWOT, to identify the issue critically. A threat matrix and the policy options have been presented by the current researcher. Based on the analysis, the researcher has tried to put a recommendation considering the principle of RALES matrix. Finally, the researcher has placed a possible conclusion based on the current study analysis. 2.0 External analysis: 2.1 PESTEL analysis: 2.1.1 Political Environment As per the political environment of Malaysia, the country presents a clean and high trading policy towards the business giants. The open market nature and the government tax policy directly affect the sale of the products of FMCG firms. The government intervene helps the business organisations like AJ Food Industries (M) SDN BHD to increase the business growth in large extent. According to the opinion of ChandraSekhar (2012), the subsidy policies provided by the government assist the firm to grow at faster rates and reduce the amount of interest paid in favour of funds elevated from the outside. The trading policy of the country is mediocre to import and export the goods and services in a favourable situation. ChoiChangBeom (2011) stated that it becomes a barrier for the business organisation to face the problems due to the reason of corruption. Therefore, it could be inferred that the entire political environment of Malaysia is diversified in nature for AJ Food Industries (M) SDN BH D to expand the market share. 2.1.2 Economic Factors The rapid economic development of Malaysia provides the organisation a higher speed growth segment that would directly help the firm to calculate its net income in the target market area. Adding to this Conrad and Thompson (2013) mentioned that the rate of labour cost is extremely high in this country which makes a pressure on the business unit for investing high expenses for the workers. The spending patterns of the consumers entirely depend on the income. In the opinion of Kim and Lin (2012), the foreign exchange rate is a limitation for AJ Food Industries (M) SDN BHD to earn enough value for the concern of import and export. 2.1.2.1 Implication It has been observed that the consumer price in Malaysia rose 3.5% in 2016 (website). As per the opinion of Kim and Lin (2012), it is the highest inflation cost compared with the previous year which would increase all categories of products. As a consequence, the growth of AJ Food Industries (M) SDN BHD would be affected as the purchase rate of the customer group would be decreased in this period. Hence, it could be deduced that the current inflation figure of the country produces several risk factors to the market growth of AJ Food Industries (M) SDN BHD. 2.1.3 Social Factors The mixed population with three major communities like Malay, Chinese and Indian gives Malaysia a vibrant culture. The Islamic predominant culture of the country defines its nature towards the taste of food. The change in lifestyle is the primary restraint for AJ Food Industries (M) SDN BHD to distribute its products segment for increasing the purchasing power of the customers (Mosley, 2006). The customers of Malaysia want the range of different available products while buying the food products especially. Therefore, the mayonnaise products of this firm are not enough to attract the consumers. 2.1.4 Technological Factors Considering the opinion of Saroso and Murthy (2007), Malaysia needs more technological development to enable its competence in the international marketplace. The organisation, AJ Food Industries (M) SDN BHD needs more technological advancements for economising the scale of production to achieve the optimum level of profits. According to the opinion of Brexendorf and Daecke (2012), improvement in technology would lead its competitive force by discovering innovative products segment. Furthermore, the change in automation would reduce the labour costs by introducing automatic machines in the production plant. 2.1.5 Legal Factors The industry-specific regulations of Malaysia indicate that no industry can be established between the cities (Chimhundu and Hamlin, 2007). These specific legal norms restricted AJ Food Industries (M) SDN BHD to establish the production plants in the cities. The Consumer Protection Act has empowered the customers to file a case against the seller if the firm or the seller made any cheat through the products quality or price. Hence, these types of legal practices of the country provide a range of risk factors for the business of the organisation. 2.1.6 Environmental Factors As per the rule of the Government, no company cannot be dumped the waste material into the river. As AJ Food Industries (M) SDN BHD is a food production plant, it becomes a barrier while disposed of the raw materials. In this present scenario, Liu and Ko (2010) added that the small scale of land for the factories is one of the major obstruction to the development of the production plant of AJ Food Industries (M) SDN BHD. The firm would also need to adopt many remedies to avoid the global warming issues. 3.0 Internal analysis: The inner analysis of the firm AJ Food Industries (M) SDN BHD indicates that the Franchising mode of business is unique and provides higher competitiveness of the company. Additionally, the marketing strategy adopted by the enterprise is also considered potential enough to penetrate the target market in the Singaporean and UAE region as well. 3.1 Bases of competitive advantages: The tagline of the product Jasma Adventures in Taste is one of the significant marketing elements of the firm AJ Food Industries (M) SDN BHD, which builds a competitive advantage for the company. Also, Miller et al. (2013) stated that new factories established in Kimar also considered as another base of its brand competitiveness. In this context, Mohan (2012) indicated that clean and healthy food production offered by the firm constitutes the brand competitiveness among other rivals. On the other hand, the brand positioning in the hypermarket is also considered another competitive advantage for the current business. The integration of all these factors has helped the firm managing greater brand competitiveness, in its national and international brand operation. 4.0 SWOT Analysis: 4.1 Strength: Dynamic marketing strategy is one of the major strengths of the brand. Along with this, the 5S certification provided by SIRIM has been found significant strength regarding managing brand image on the global platform. Miller et al. (2013) supported and stated the fact that product rebranding strategies adopted by the firm are the strength of the business. Additionally, the brand receives significant support from the Malaysian government, which has enabled the company competing with its current rivals. The MeSTI Certification provided by the Ministry of Health Malaysian has created higher brand value in the Malaysian FMCG market, thereby maintaining its brand competitiveness successfully (www.jasmafood.com, 2016). 4.2 Weakness: The product quality issue has been identified as the major weakness of the current firm as compared to the competitors. In this context, Goyal (2011) stated that other mayonnaise manufacturing companies operating in the Malaysia offering signature tastes and 100% Halal products as well. Thus, the similar tastes and packaging of the products provides the monotonous layout to the product lines, which reduces its scope of wider accessibility amongst the potential prospects. The energy, protein, fat and carbohydrate content offered by Kewpie Malaysia is offering fresh food materials than AJ Food Industries (M) SDN BHD. Thus, the product quality is the primary weakness of the firm. 4.3 Opportunity: The company has joined the exhibition for promoting the brand offerings to the international customers. This type of brand promotion could be a greater opportunity in its Dubai operation as the country provides a culture of excellence and quality lifestyle to the firm. Thus, the global brand extension in UAE country could be a significant opportunity for AJ Food Industries (M) SDN BHD. Oraman et al. (2012) also mentioned that the brand is targeting different retail kiosk in the hypermarket and the brand distribution is enhancing its overall sustainability index as well. Hence, the brand extension through the distributed hypermarket could be considered a potential opportunity for the brand to increase the brand competitiveness and sustainability in the international business market. 4.4 Threats: The improved competitor in the Malaysian FMCG market is considered one of the biggest threats for the firm AJ Food Industries (M) SDN BHD. At the same time, being an SME, the company is failing to accumulate potential funds to improve the business sustainability in the Malaysian FMCG market. Abdi et al. (2013) stated that the Malaysian FMCG market has become somewhat flat now, and the increase of hypermarket and supermarket is reducing consumer spending habits in the stand-alone companies as well. Thus, the economic fluctuation could also be considered another significant threat to the current firm. However, since last quarter of 2014, the consumer confidence index started increasing (www.marketing-interactive.com, 2016). Thus, it could be considered as the nullifying factor for the reduced growth of the Malaysian FMCG industry. 5.0 Threat Matrix: Since the firm produces only mayonnaise, it could experience higher risks in the global operations. Emphasising on a single product segment can easily lead the brand towards the product saturation point. Hence, the existence of the fiercest competitors in the similar market can be a slaughter for AJ Food Industries (M) SDN BHD, to experience product stagnancy. High Impact 5 1 2 High 1 2 Low Impact 3 4 Medium 4 5 Low 3 Low probability High probability Table 1: Threat Matrix (Source: Created by author) Analysis: Evaluating the threat matrix, it can be stated that the production of mayonnaise is a greater risk to the brand, as the government is initiating health awareness campaigns to reduce the fat consumptions. Thus, the government support for the popular brand might not be sufficient enough to convince the prospective audience. The lesser product variety is a major risk for the favourite brand regarding managing the sustainability. On the other hand, the brand is targeting through its extension in the hypermarkets, where other competitors are selling diversified products as well. Soowoong and Byeongok (2008) also stated that as the brand recognition of the familiar name is lower, it would incur a high risk to surpass the brand loyalty created by the FMCG giants. The brand with great recognition would attain greater competency in the hypermarket in the mayonnaise segment. Thus, the overall threat matrix indicates that the current brand would undergo a risky situation in its international business operation. 6.0 Strategic options: The strategic options analysis would help the firm understanding the range of suitable options for its policy response in the global market. Chimhundu and Hamlin (2007) also mentioned that as the business lacks from the monetary resource, the policy options could generate transparency and greater accountability for its international investment decisions as well. Thus, the brand could be able to deliver the expected business benefits to the internal stakeholders. 6.1 Strategic options development and Analysis: Merge and Acquisition is a modern form of partnership that would help one company to take over another. As per the present situation of the AJ Food Industries (M) SDN BHD, the brand would adopt a new merger and acquisition policy with Kewpie for improving its performance in the international market. One of the disadvantages of this plan would be the firm would lose its identity and the customer position (Brexendorf and Daecke, 2012). The overall profitability would be divided between the two firms. Adding to this Chimhundu and Hamlin (2007) mentioned that the strategic alliances with Kewpie could be another supportive option to share the core strengths with each other. The disadvantage of this strategy would be the owner of AJ Food Industries (M) SDN BHD would lose control over the decision related to the business operations. Hence, these two strategic development options would be an intellectual option to enhance its manufacturing and distribution capabilities. 6.2 Strategic option weighted score: Advantages Score Disadvantages Score Performance improvement 3 Lose in own identity and customer position 2.5 Share core strengths with each other 4 Lack of control in decision making 2 Total advantage scores 7 Total disadvantage scores 4.5 Table 1: Strategic option weightage score (Source: Created by Author) As per the analysis of the weightage score it has been speculated that the firm could go for the two options for the future betterment of the brand. The results of the present analysis indicate that the strategic alliance could be the best choice as it attains a better score rather than the merge and acquisition program. The risk factors with this initiative would be low while adopting this agreement. 7.0 Recommendations: A per the current analysis of AJ Food Industries (M) SDN BHD it has been suggested that the brand would need to keep a focus on the diversified products segment for attaining the best customer attraction towards the brand. Supporting this ChandraSekhar (2012) added that consumption of mayonnaise is not good for health as it increases the fat in human body. Therefore, as per the government awareness program, the organisation would need to concentrate on the other product options apart from the mayonnaise. Furthermore, ChoiChangBeom (2007) mention that joint ventures with the leading FMCG firm in Malaysia would help the firm to increase its market growth. Further enhancement in food taste and more research and development would be beneficial for AJ Food Industries (M) SDN BHD to amplify its growth in the international marketplace. 7.1 RACE Matrix: According to the opinion of Conrad and Thompson (2013), 80% of the business organisation are currently planning to increase the digital marketing spend by adopting the RACE model. In the present situation of AJ Food Industries (M) SDN BHD, the RACE model would help the firm to estimate costs for acquiring a new customer base. The proper planning for the research and development plan would help the company to produce different products with the best quality to draw the excellent customers attraction (Liu and Ko, 2010). Adding to this, the model would be helpful for building the strategic approach to digital marketing. Hence, it could be inferred that the implication of RACE model would be highly beneficial for AJ Food Industries (M) SDN BHD to achieve a strategic market position in the international market. 8.0 Conclusion: Considering the current strategic management issue of the firm, it can be concluded that strategic alliance between two or more companies could be helpful for meeting the brand profitability. On the other hand, the merger and acquisition with the Kewpie could be fruitful to the contemporary brand managing its greater brand sustainability and profitability in the international business context. References: Abdi, A., Ashouri, M., Jamalpour, G. and Sandoosi, S. (2013). Overview SWOT Analysis Method and Its Application in Organizations. Singaporean Journal of Business , Economics and Management Studies, 1(12), pp.69-74 Brexendorf, T.O. and Daecke, N. (2012) The brand manager current tasks and skill requirements in FMCG companies, Marketing Review St. Gallen, 29(6), pp. 3237 ChandraSekhar, B.V.N.G. (2012) Consumer buying behaviour and brand loyalty in rural markets: FMCG, IOSR Journal of Business and Management, 3(2), pp. 5067. Chimhundu, R. and Hamlin, R. (2007) Future of the brand management structure in FMCG, Journal of Brand Management, 14(3), pp. 232239 Chimhundu, R. and Hamlin, R. (2007). Future of the brand management structure in FMCG. Journal of Brand Management, 14(3), pp.232-239. ChoiChangBeom (2011) The effect of joint venture partners management control on international joint venture performance, The e-Business Studies, 12(4), pp. 159174. Conrad, C. and Thompson, M. (2013) The new brand spirit: How communicating sustainability builds brands, reputations and profits. United Kingdom: Ashgate Publishing. Goyal, A. (2011). An Exploratory Study for Consumer Buying Behavior for Environment-Friendly Products in FMCg Sector. IJAR, 4(4), pp.1-3 Jasmafood.com.my. (2016). AJ Food Industries (M) Sdn Bhd. Kim, D.-H. and Lin, S.-C. (2012) Inflation and inflation volatility revisited, International Finance, 15(3), pp. 327345. Liu, G. and Ko, W.-W. (2010) An analysis of cause-related marketing implementation strategies through social alliance: Partnership conditions and strategic objectives, Journal of Business Ethics, 100(2), pp. 253281. Miller, D., Merrilees, B. and Yakimova, R. (2013). Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process. International Journal of Management Reviews, 16(3), pp.265-289. Mohan, D. (2012). Brand Attitude Vs Customer Demographic Profile: A Study of Fmcg Sector. PARIPEX, 3(2), pp.174-175. Mosley, L. (2006) Companies, international trade and human rights by Janet dine, Political Science Quarterly, 121(3), pp. 537539. Oraman, Y., Azabagaoglu, M. and Inan, I. (2011). The Firms Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector. Procedia - Social and Behavioral Sciences, 24, pp.188-197. Saroso, D.S. and Murthy, D.N.P. (2007) Product quality improvement, International Journal of Technology Management, 37(1/2), p. 29. Soowoong, S., and Byeongok, K. (2008). FMCG Brand Recognition influenced by the Patternized Package Display. Journal of Digital Design, 8(1), pp.177-185.
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